Website Usuability Tips For the Lazy Web Surfer
Capture zero resistance website usability by following the way of the lazy web surfer. Yes, you should be gearing your web copy towards the lazy web surfer. We live in the Twitter generation with the...
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Online Copywriting Advice from CopyBlogger’s Brian Clark
Date: February 17th, 2011 Time: 3PM ET Topic: Web Writing Speaker: Brian Clark, CEO Copyblogger.com Copyblogger was founded in January of 2006 by Brian Clark. Brian is CEO of Copyblogger Media, a...
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The Reality Blog: 7 Tips For Setting Healthy Limits (That Still Move You...
Dear Web Writer, There’s a BIG difference between limiting yourself versus having healthy limits. I’m working right now on the distinction between the two. You see, one thing I never anticipated doing...
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The Reality Blog: 4 More Ways To Trim Your Copy
Dear Web Writer, You know those things you have to drill into a toddler’s head, over and over? Like not running out into the street or throwing toys over the banister? (My recent experience.) Well, web...
View ArticleThe Poop on Pop-Ups, Pop-Unders, and Pop-Overs
“Marketing is a very good thing, but it shouldn’t control everything. It should be the tool, not that which dictates.” — Nicolas Roeg Try to say the title of this article three times quickly and you’ll...
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Present Your Product’s Track Record to Increase Sales
“Well done is better than well said.” — Benjamin Franklin Track record is often the forgotten child when building the Four-Legged Stool that promotions need to actively engage prospects. But don’t...
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